On the first day of every employee's tenure at BVK, they receive a gift- A pebble attached to a card with AN inscription.

A single pebble can create a ripple effect. Don't ask why. Ask why not.

I still cannot think of a better way to start off my professional career than having the mantra "Why not?" always propelling me forward. Whether that question was attached to marketing a new wing of a hospital, or bringing people to the beaches of St. Pete/Clearwater, or even turning around the public perception of a major oil company, BVK taught me the many lessons of understanding a brand and marketing it to the public.

Wyoming Office of Tourism

 

whenever you have the chance, travel wyoming.

In my second stint at BVK, I was excited to be the team lead for social media on one of our flagship state tourism accounts, the Wyoming Office of Tourism. Over my three years I’ve been able to handle just about everything social media related for the team. From million-dollar paid social campaigns to monthly organic social development and many mini-campaigns in between. The state will be with me for far longer than when I get the chance to work on it and I’m proud to be a small part of what has made the last bastion of the West a must-visit tourist destination.

WOT Hospitality Campaign

As the second highest producer of jobs in the state, the tourism industry is a vital component of Wyoming’s way of life. Post-COVID and for several years afterwards, state DMOs and tourism operators were struggling to find talented workers to fill open job positions. As the agency of record for the state, we were tasked with developing a hospitality campaign that highlighted the amazing benefits of a job with wide open spaces.

A paid social media campaign was developed with curated assets and Day In The Life videos that showcased a variety of jobs. Our audience being high school and college students, we knew we needed to be more relevant that a typical campaign. Over the course of the five-month campaign, Social drive 33.6MM impressions through Facebook, Instagram, Snapchat & Reddit. These impressions delivered 281,697 clicks across the campaign with 124,193 landing page views of WorkInWy.com. In addition, the top performing ads on each channel were a mix of all kinds of our content. This meant that each visual asset, whether Day InThe Life, carousel image, or static headline graphic worked effectively to build a well-rounded world of content for the campaign.​

WOT Organic Social Media

For two years, the BVK social team handled all things organic social for the Wyoming Office of Tourism. We strategically aligned all of our organic content to latter up under brand guidelines outlined by the BVK creative team to ensure a seamless voice. WOT & BVK were careful to make sure the organic social channels lived separately but cohesively with the brand campaign. Through collaborative goals, seasonal briefs, monthly content planning sessions and daily trend watching we were able to grow Wyoming’s channels each year we oversaw social.

In 2023, we saw a +5.8% YOY follower growth, +78.8% YOY growth in video views and 1,800,634 engagements.

CITGO Fueling Good Road Trip

A majority of my time at BVK was spent on the CITGO Fueling Good campaign, as two guys traveled the United States to socially promote CITGO locally owned gas stations and the communities they are apart of.

 

an FYI...

Some of my favorite works from BVK cannot be displayed here. If you'd like to see more, including my work from the Dominican Republic, please head over to my contact page and shoot me an email.